Reverse Lit Channel Letters

Reverse or "halo" lit channel letters are a much different look than face lit letters.  Many people feel these give a very classy look.  Reverse letters do not illuminate on the face because the face is constructed from aluminum and the lighting is facing backwards toward the wall.  This light "floods" the wall behind the letter allowing the illumination to come out from behind and around the edges of the letters.  This is also often referred to as a "halo" effect.  The illumination is still inside the letter and can be either neon or LED.